Why McLaren F1 finally said yes to Mastercard after a decade without a title sponsor
www.nytimes.com
McLaren has signed a major new sponsorship deal that brings it into line with the other nine Formula 1 teams
  • oneser@lemmy.zip
    24·
    16 days ago

    Before I read the article, I’m going to guess the answer is:

    Because MasterCard gave them lots of dollary-doos!

    • oneser@lemmy.zip
      13·
      16 days ago
      How it went:

      Officially I was wrong:

      “We wanted it to be the right partner, with the right long-term commitment, with the same values as McLaren, and a brand that we felt could add value off the track,”

      Unofficially though…:

      The Mastercard deal is estimated to be in the region of $100 million per season

      Thanks for playing!

      • ninth_plane@lemmy.world
        3·
        15 days ago

        a brand that we felt could add value off the track

        I mean it’s right there in the official statement if you squint.

  • Microw@piefed.zipEnglish
    15·
    16 days ago

    The team’s official name will become ‘McLaren Mastercard Formula 1 Team’ from next season.

    Boo!

    A heritage team like McLaren or Ferrari should not do title sponsorships IMO.

    • Coelacanth@feddit.nu
      6·
      16 days ago

      I agree, but there is no room for romance in capitalism. If there is over $100m on the table they’re not turning it down. Especially since the combination of the budget cap and the exploding popularity post-DTS has turned F1 from a marketing money sink into a for-profit venture.

    • SaveTheTuaHawk@lemmy.caEnglish
      4·
      15 days ago

      Ferrari was Marlboro-Ferrari for years. As soon as Enzo died, they painted the cars Marlboro red and named it rosso corsa.