We are, somehow, socializing here. And here is a kind of media. So, yes, it is a social media.

YouTube is also a social media.

Social media is a generic concept and should not be limited to Facebook/Instagram-like platforms.

Im using Matomo, however my use case is different from yours. I run a business and need more complete data, which Matomo gives me

I also had in mind Plausible, cause it’s less resource demandant, but at the end I have chosen Matomo