We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.
As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.
We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.
Yep. I need to buy a pair of running shoes and the only shoe brand I know is one that advertises on all of the YouTube channels I follow and I don’t think they even do runners. Because of my personal stance I’m less likely to buy from them because of it but the advertising is 100% working as intended.
The only presence ads get in my mind is what to avoid.
We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.
As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.
We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.
Yep. I need to buy a pair of running shoes and the only shoe brand I know is one that advertises on all of the YouTube channels I follow and I don’t think they even do runners. Because of my personal stance I’m less likely to buy from them because of it but the advertising is 100% working as intended.