A hacker was once a computer enthusiast, and the media made it into a name for criminals who break into other people’s systems.
Decades ago, people started using baud when they meant BPS. Not many technical people back then, but it wasn’t possible to correct the few who made the mistake. Even one top member of the CCC (Chaos Computer Club) said it’s just “baud” now, no matter the real meaning.
(baud = symbols per second. A symbol can transport multiple bits, so a V.32 modem with 9600 bps worked at 2400 baud, 4 bits per symbol.)
GIF is an image format. Multiple frames stored in such a file can get played like a video. But today every video without sound gets called a GIF.
AI is an old term. But today most people say AI but only mean genAI.
It’s even more absurd: There are gamers who demand computer games without AI. WTF?
AI was always part of computer games. Even the early computerized board games. I remember Half-Life fans loving the enemy AI. And I think one of the games in the Wolfenstein franchise had enemies that found cover when shot at. That’s normal, old AI. Not genAI.
If AI is really lost, how do we discuss the thing that was once considered AI?


I’ve always disliked these short and sweet justifications for one pronunciation over another as there’s a million justifications that can go either way.
Here’s an arguably more more apt example considering it contains every letter from the original acronym: “GIF” as in gift.
In my opinion, go with the one the causes less confusion. There’s already a brand using the “JIF” pronunciation and nothing else using the “GIF” pronunciation so I prefer the hard G pronunciation.