What I’m saying is, in society, the corporations often do something that you just hate.
Ranging from anti consumer practices, data tracking, all the way to supporting a political candidate you dislike or even in extreme cases, going full nazi. So theres a wide spectrum of “evil” that corporations do, where along that line do you say “nope, I’m out” and boycott? I mean, we can’t boycott for every minor transgression, or every thing its CEO says, because there are only like a few companies out there, so if you are too restrictive in drawing that line, you would be essentially cutting yourself off of the capitalist society, and have to grow food by yourself. So when do you boycott?
When I can, really. You’re right it’s be nearly impossible to boycott all the shitty brands in the world so instead I do my best to minimize consumption and purchase local, used, or from brands with better reputations.
If it’s something possible enough to boycott like Starbucks or McDonald’s, sure, but how am I going to entirely boycott the electronics or telecomms companies that have literal monopolies where I live.
As for where I draw the line for disliking a company, I’d say like blatant human rights infringements or if a CEO is saying some shit and the company backs them on it.