To quote Zygmunt Bauman:

We are – most of us – free to enjoy our freedom, but unfree to avoid the consequences of that enjoyment. To tackle the consequences, we are bound to turn to the self-same market of commodified goods, services and ideas (thus also, presumably, of counsels and therapies), which is the major production plant of ambivalence and its zealous and resourceful supplier. The market keeps ambivalence alive, and ambivalence keeps the market alive. From this closed circle there is no obvious exit. But since the times of the Gordian knot every close circle breeds the temptation to cut and the demand for sharp knives…